How To Print Promotional Items

What technology do I need?Pad printed promotional items

If you are wondering how to print promotional items and either looking to start a new business or expand your existing business, it is worthwhile looking at the various options available to print a wide array of business gifts. The market for promotional items and corporate gifts is very big and still a growing industry despite various economic ups and downs.

Suggested print technology: (click the panels below for more information)

Hot Foil Printing

Kwikprint hot foil printing systemsThis dry, ink free transfer print process can be used on paper, card, wood, plastic, and real or synthetic leather. The products must be flat and a printing plate or traditional printing type will be needed to personalise the item. (See more here)

Pad Printing

GTO Pad printing equipmentThis is perhaps the most versatile printing process available today. A very wide variety of product shapes and substrates can be accomodated, such as metal, glass, ceramic, plastic and wood to name a few. (See more here)

Why promotional items?

Expenditure on advertising products remain an important part of a company's overall marketing budget and become even more crucial during difficult times, since companies realise the value of an advertising medium that is kept and used by the recipient, thereby continually exposing the user to the advertising message. Overall promotional items and corporate gifts are much more cost effective to the advertiser than products like leaflets and adverts in newspapers that are invariably not retained.

Whilst there is no shortage of businesses that supply promotional items, these businesses generally do not print the products they sell in-house and can therefore not offer much flexibility in terms of quantities or turnaround times to their customers. They have to rely on subcontractors, hoping that they will not be let down and with only a small handful of true trade printers, turnaround times can be problematic.

The true benefit of getting involved in the promotional printing business is definitely not just being a "me-too" company, but investing in quality equipment to take control of the whole production process and offering customers the kind of service that will keep them coming back for more. If you are wondering how to get into this industry, what kind of equipment should you consider for the products you want to focus on and how much capital investment will be needed to get you started, then call us to discuss your requirments ideas and find out how we can help you.


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